Sometimes freedom from normal rules is what gives you competitive advantage.

If you don't have a competitive advantage, don't compete.

Control your expenses better than your competition. This is where you can always find the competitive advantage.

An organization's ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.

Program directors have to go earlier and earlier to keep the competitive advantage.

The function of advertising is simply to promote and sustain competitive advantage for brands.