The function of advertising is simply to promote and sustain competitive advantage for brands.

The first lesson of branding: memorability. It's very difficult buying something you can't remember.

What the heart feels today, the head will know tomorrow.

Better to be known for something than be forgotten for nothing.

Always remember: a brand is the most valuable piece of real estate in the world; a corner of someone's mind.

You're only as good as your next idea. And if you can't agree on that, then it's time to walk.