Better to be known for something than be forgotten for nothing.

The first lesson of branding: memorability. It's very difficult buying something you can't remember.

What the heart feels today, the head will know tomorrow.

Always remember: a brand is the most valuable piece of real estate in the world; a corner of someone's mind.

The function of advertising is simply to promote and sustain competitive advantage for brands.

Големите компании виждат нещата такива, кавито са. Предприемачите ги виждат такива, каквито могат да бъдат.