Social media is the most disruptive form of communication humankind has seen since the last disruptive form of communications, email.

Companies and managers that find a way to harness social media stand to gain.

For an older generation of employees, social media often remains misunderstood and underutilized.

Social media is the future, with employers recognizing they need to start hiring people with the right skills.

Social media, for all of its limitations, is rarely irrelevant. The stream of updates on your Facebook page, for instance, is algorithmically engineered to be darn-near irresistible.

No surprise that, as companies have adopted social media en masse, demand for software and applications to manage and monitor social use has exploded.