Companies and managers that find a way to harness social media stand to gain.

No surprise that, as companies have adopted social media en masse, demand for software and applications to manage and monitor social use has exploded.

For an older generation of employees, social media often remains misunderstood and underutilized.

Social media is the future, with employers recognizing they need to start hiring people with the right skills.

While social media skills were once a 'nice-to-have,' accreditation in the space is becoming a requirement for many of these job titles. Hiring managers and job seekers are realizing that printing stacks of resumes is turning passe, and social media is rising as the new way of generating real-time networking opportunities.

Social media is the most disruptive form of communication humankind has seen since the last disruptive form of communications, email.