Social media is the future, with employers recognizing they need to start hiring people with the right skills.

Companies and managers that find a way to harness social media stand to gain.

For an older generation of employees, social media often remains misunderstood and underutilized.

While social media skills were once a 'nice-to-have,' accreditation in the space is becoming a requirement for many of these job titles. Hiring managers and job seekers are realizing that printing stacks of resumes is turning passe, and social media is rising as the new way of generating real-time networking opportunities.

Social media is the most disruptive form of communication humankind has seen since the last disruptive form of communications, email.

Social media, for all of its limitations, is rarely irrelevant. The stream of updates on your Facebook page, for instance, is algorithmically engineered to be darn-near irresistible.