Relentless improvement of the product and upgrading of consumer tastes are the heart of mass merchandising.

It is advertising and the logic of consumerism that governs the depiction of reality in the mass media.

The effect of the mass media is not to elicit belief but to maintain the apparatus of addiction.

The model of ownership, in a society organized round mass consumption, is addiction.

Propaganda in the ordinary sense of the term plays a less important part in a consumer society, where people greet all official pronouncements with suspicion.

Most of these alternative arrangements, so-called, arise out of the ruins of marriages, not as an improvement of old fashioned marriage.