Propaganda in the ordinary sense of the term plays a less important part in a consumer society, where people greet all official pronouncements with suspicion.

Relentless improvement of the product and upgrading of consumer tastes are the heart of mass merchandising.

Success in our society has to be ratified by publicity,

A society that has made ''nostalgia'' a marketable commodity on the cultural exchange quickly repudiates the suggestion that life in the past was in any important way better than life today.

A society that has made 'nostalgia' a marketable commodity on the cultural exchange quickly repudiates the suggestion that life in the past was in any important way better than life today.

In an individualistic culture, the narcissist is 'God's gift to the world'. In a collectivist society, the narcissist is 'God's gift to the collective.