The model of ownership, in a society organized round mass consumption, is addiction.

The effect of the mass media is not to elicit belief but to maintain the apparatus of addiction.

It is advertising and the logic of consumerism that governs the depiction of reality in the mass media.

Relentless improvement of the product and upgrading of consumer tastes are the heart of mass merchandising.

Success in our society has to be ratified by publicity,

A society that has made ''nostalgia'' a marketable commodity on the cultural exchange quickly repudiates the suggestion that life in the past was in any important way better than life today.