FastSaying
Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.
William Bernbach
Accepted
Achieved
Believed
Claims
Creativity
Economically
Greater
Lift
Make
More
Must
Out
Persuasive
Practiced
Properly
Result
Sales
Sameness
Swamp
Them
Urgent
Your
Related Quotes
Properly practiced creativity can make one ad do the work of ten.
— William Bernbach
Ad
Creativity
Make
A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.
— William Bernbach
Ad
Bad
Campaign
The more informative your advertising, the more persuasive it will be.
— David Ogilvy
Advertising
Informative
More
If your advertising goes unnoticed, everything else is academic.
— William Bernbach
Academic
Advertising
Else
In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.
— William Bernbach
Drive
Energetic
Evil
