A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.


William Bernbach

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A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.
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It is a lie.
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If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don&#...
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True, the name of the product wasn't so great. Kindle? It was cute and sinister at the same time...
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You're always more critical of your own country. People will talk about stuff in Britain, and I&...
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I know of a brewer who sells more of his beer to the people who never see his advertising than to th...
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Good people can do bad things, make bad decisions. It doesn't make them bad people.
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Sometimes good people make bad choices. It doesn't mean they are bad people. It means they're human.
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It's not a bad time to be me.
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You want to bring it every day. But if you have a bad day in the theatre, a couple of hundred people...
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What saps your energy and drains your strength? If it makes you feel bad on the inside, it will make...
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Just about anyone can make a good product, but it's the people that count. In the end, it's ...
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It doesn't matter how good or bad the product is; the fact is that people don't read anymore...
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You bring excitement and you bring people. If you just end up building more rooms, that's bad for La...
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There's a natural antipathy on the part of the voters to a continuation of globalization as we k...
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I know there's a big bad world out there, but I rarely come across it.
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Sometimes you want things so bad you will kind of lower your standards, and I've learned that on...
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If your advertising goes unnoticed, everything else is academic!
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In advertising, not to be different is virtual suicide.
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If your advertising goes unnoticed, everything else is academic.
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In communications, familiarity breeds apathy.
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Advertising isn't a science. It's persuasion. And persuasion is an art.
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Just because your ad looks good is no insurance that it will get looked at. How many people do you k...
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Nobody counts the number of ads you run; they just remember the impression you make.
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Today's smartest advertising style is tomorrow's corn.
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I warn you against believing that advertising is a science.
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You can say the right thing about a product and nobody will listen. You've got to say it in such a w...
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Our job is to bring the dead facts to life.
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Word of mouth is the best medium of all.
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Advertising doesn't create a product advantage. It can only convey it.
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No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you ...
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In advertising not to be different is virtually suicidal.
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Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
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The most powerful element in advertising is the truth.
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Because an appeal makes logical sense is no guarantee that it will work.
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With our industry being watched so carefully by governmental agencies, with the FTC ready to pounce ...
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We don't ask research to do what it was never meant to do, and that is to get an idea.
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Today's smartest advertising style is tomorrow's corn.
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Time moves in one direction, memory in another.
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You never know what is enough unless you know what is more than enough.
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The empty vessel makes the loudest sound.
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To be, or not to be, that is the question.
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We need Hawaii just as much and a good deal more than we did California. It is Manifest Destiny.
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Happy as we are, times may alter; we may be bitten with some impulse towards change, and many things...
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No man is good enough to be another's master.
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I do not want art for a few any more than education for a few, or freedom for a few.
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Give me love and work - these two only.
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'Tis best to weigh the enemy more mighty than he seems.
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Lord, Lord, how subject we old men are to this vice of lying!
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Life every man holds dear; but the dear man holds honor far more precious dear than life.
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Things done well and with a care, exempt themselves from fear.
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How sharper than a serpent's tooth it is to have a thankless child!
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There is no darkness but ignorance.
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To do a great right do a little wrong.
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Listen to many, speak to a few.
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This above all; to thine own self be true.
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Love looks not with the eyes, but with the mind, And therefore is winged Cupid painted blind.
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Suspicion always haunts the guilty mind.
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It is not because angels are holier than men or devils that makes them angels, but because they do n...
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We know what we are, but know not what we may be.
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With mirth and laughter let old wrinkles come.
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Time and the hour run through the roughest day.
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Desire of having is the sin of covetousness.
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There's no art to find the mind's construction in the face.
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I say there is no darkness but ignorance.
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What's done can't be undone.
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Religion fails if it cannot speak to men as they are.
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God himself took this human flesh upon him.
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The awful importance of this life is that it determines eternity.
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A man may well be condemned, not for doing something, but for doing nothing.
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We will often find compensation if we think more of what life has given us and less about what life ...
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When we believe that God is Father, we also believe that such a father's hand will never cause h...
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They say miracles are past.
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Wisely, and slow. They stumble that run fast.
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Our peace shall stand as firm as rocky mountains.
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I'm William Wallace, and the rest of you will be spared. Go back to England and tell them... Sco...
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It's impossible to move, to live, to operate at any level without leaving traces, bits, seemingl...
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What is the student but a lover courting a fickle mistress who ever eludes his grasp?
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Sense shines with a double luster when it is set in humility. An able yet humble man is a jewel wort...
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The execution of any thing considerable implies in the first place previous persevering meditation.
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And oftentimes excusing of a fault doth make the fault the worse by the excuse.
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Believe that life is worth living and your belief will help create the fact.
WILLIAM JAMES
Man produces evil as a bee produces honey.
WILLIAM GOLDING
No man knows the value of innocence and integrity but he who has lost them.
WILLIAM GODWIN
Variety's the very spice of life, That gives it all its flavor.
WILLIAM COWPER
I like not fair terms and a villain's mind.
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Love is a smoke made with the fume of sighs.
WILLIAM SHAKESPEARE
Reputation is an idle and most false imposition; oft got without merit, and lost without deserving.
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When words are scarce they are seldom spent in vain.
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There can be no passion, and by consequence no love, where there is not imagination.
WILLIAM GODWIN
Begin to be now what you will be hereafter.
WILLIAM JAMES
Tenderness is the name for a lover's most exquisite sensation; protection is implied in his most...
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If you prick us do we not bleed? If you tickle us do we not laugh? If you poison us do we not die? A...
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We shall not be happy unless we live like good animals, unless we enjoy the exercise of the ordinary...
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The jealous are troublesome to others, but a torment to themselves.
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In marriage do thou be wise: prefer the person before money, virtue before beauty, the mind before t...
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To thine own self be true, and it must follow, as the night the day, thou canst not then be false to...
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Justice is the insurance which we have on our lives and property. Obedience is the premium which we ...
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Without censorship, things can get terribly confused in the public mind.
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Virtue is bold, and goodness never fearful.
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Uneasy lies the head that wears a crown.
WILLIAM SHAKESPEARE
Give me my robe, put on my crown; I have Immortal longings in me.
WILLIAM SHAKESPEARE
My crown is called content, a crown that seldom kings enjoy.
WILLIAM SHAKESPEARE
No, I'm no enemy to learning; it hurts not me.
WILLIAM CONGREVE
To find a young fellow that is neither a wit in his own eye, nor a fool in the eye of the world, is ...
WILLIAM CONGREVE
'Tis well enough for a servant to be bred at an University. But the education is a little too pe...
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If there's delight in love, 'Tis when I see that heart, which others bleed for, bleed for me...
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They are at the end of the gallery; retired to their tea and scandal, according to their ancient cus...
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You are a woman: you must never speak what you think; your words must contradict your thoughts, but ...
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Come, come, leave business to idlers, and wisdom to fools: they have need of 'em: wit be my facu...
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She likes herself, yet others hates, For that which in herself she prizes; And while she laughs at t...
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Wit must be foiled by wit: cut a diamond with a diamond.
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I confess freely to you, I could never look long upon a monkey, without very mortifying reflections.
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Courtship is to marriage, as a very witty prologue to a very dull play.
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Fear comes from uncertainty. When we are absolutely certain, whether of our worth or worthlessness, ...
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There is in true beauty, as in courage, something which narrow souls cannot dare to admire.
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Never go to bed angry, stay up and fight.
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He who closes his ears to the views of others shows little confidence in the integrity of his own vi...
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If this be not love, it is madness, and then it is pardonable.
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Say what you will, 'tis better to be left than never to have been loved.
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A multitude of causes unknown to former times are now acting with a combined force to blunt the disc...
WILLIAM WORDSWORTH
The world is too much with us; late and soon, getting and spending, we lay waste our powers: Little ...
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Pictures deface walls more often than they decorate them.
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Wisdom is oftentimes nearer when we stoop than when we soar.
WILLIAM WORDSWORTH
That best portion of a man's life, his little, nameless, unremembered acts of kindness and love.
WILLIAM WORDSWORTH
I listened, motionless and still; And, as I mounted up the hill, The music in my heart I bore, Long ...
WILLIAM WORDSWORTH
Faith is a passionate intuition.
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How does the Meadow flower its bloom unfold? Because the lovely little flower is free down to its ro...
WILLIAM WORDSWORTH
To begin, begin.
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To me the meanest flower that blows can give thoughts that do often lie too deep for tears.
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Life is divided into three terms - that which was, which is, and which will be. Let us learn from th...
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There are good waves not that far from Manhattan - on Long Island, in north Jersey. It's true th...
WILLIAM FINNEGAN
Knowledge about life is one thing; effective occupation of a place in life, with its dynamic current...
WILLIAM JAMES
As soon go kindle fire with snow, as seek to quench the fire of love with words.
WILLIAM SHAKESPEARE
Now is the winter of our discontent.
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What are gold and jewels and precious utensils? Mere dross and dirt. The human face and the human he...
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Art can never exist without naked beauty displayed.
WILLIAM BLAKE
The world we see that seems so insane is the result of a belief system that is not working. To perce...
WILLIAM JAMES
I like stirring things up. I'm on the side of the kids more than I am on the adults. And occasio...
WILLIAM JOYCE
Some rise by sin, and some by virtue fall.
WILLIAM SHAKESPEARE
My yesterdays walk with me. They keep step, they are gray faces that peer over my shoulder.
WILLIAM GOLDING
The art of life is to know how to enjoy a little and to endure very much.
WILLIAM HAZLITT
The course of true love never did run smooth.
WILLIAM SHAKESPEARE
Every seaman is not only a navigator, but a merchant and also a soldier.
WILLIAM PETTY
Acceptance of what has happened is the first step to overcoming the consequences of any misfortune.
WILLIAM JAMES
By Thursday morning, we'd gotten over the worst of it.
WILLIAM SCRANTON
The devil can cite Scripture for his purpose.
WILLIAM SHAKESPEARE
I think it's very important that you make your own decision about what you are. Therefore you...
PRINCE WILLIAM
What Bitcoin started is metamorphosing into something bigger: a 'crypto-tech'-driven economy...
WILLIAM MOUGAYAR
Since most scientists are just a bit religious, and most religious are seldom wholly unscientific, w...
WILLIAM GOLDING
Religion is the most important of all things: the great point of discrimination that divides the man...
WILLIAM GODWIN
Meeting all walks of life, it broadened your horizons, let's say that.
WILLIAM O'NEILL
President Johnson did not want the Vietnam War to broaden. He wanted the North Vietnamese to leave t...
WILLIAM WESTMORELAND
These violent delights have violent ends
And in their triump die, like fire and powder
Whi...
WILLIAM SHAKESPEARE
The trouble with Hollywood is that too many of the top people responsible for pictures are too comfo...
WILLIAM WYLER
Some hypocrites and seeming mortified men, that held down their heads, were like the little images t...
WILLIAM LAUD
The ship was named the Bounty: I was appointed to command her on the 16th of August 1787.
WILLIAM BLIGH
I am not bound to please thee with my answer.
WILLIAM SHAKESPEARE
From this day to the ending of the world,
But we in it shall be remembered-
We few, we hap...
WILLIAM SHAKESPEARE
All the world's a stage,
And all the men and women merely players;
They have their exits a...
WILLIAM SHAKESPEARE
... in an even wilder part of the river's jungle of cane and gum and pin oak, there is an Indian mou...
WILLIAM FAULKNER
When I was fifteen, a companion and I, on a dare, went into the mound one day just at sunset. We saw...
WILLIAM FAULKNER
India has always had a strange way with her conquerors. In defeat, she beckons them in, then slowly ...
WILLIAM DALRYMPLE
The horse's neck is between the two reins of the bridle, which both meet in the rider's hand...
WILLIAM CAVENDISH
Put a bridle on thy tongue; set a guard before thy lips, lest the words of thine own mouth destroy t...
WILLIAM DRUMMOND
Mistresses are like books; if you pore upon them too much, they doze you and make you unfit for comp...
WILLIAM WYCHERLEY
Clutter is the disease of American writing. We are a society strangling in unnecessary words, circul...
WILLIAM ZINSSER
Four basic premises of writing: clarity, brevity, simplicity, and humanity.
WILLIAM ZINSSER
Whereof whats past is prologue, what to comeIn yours and my discharge.
WILLIAM SHAKESPEARE