If your advertising goes unnoticed, everything else is academic!
WILLIAM BERNBACH The truth isn't the truth until people believe you, and they can't believe you if they don't know wh...
WILLIAM BERNBACH In advertising, not to be different is virtual suicide.
WILLIAM BERNBACH An idea can turn to dust or magic, depending on the talent that rubs against it.
WILLIAM BERNBACH An idea can turn to dust or magic, depending on the talent that rubs against it.
WILLIAM BERNBACH If your advertising goes unnoticed, everything else is academic.
WILLIAM BERNBACH A great ad campaign will make a bad product fail faster. It will get more people to know it's ba...
WILLIAM BERNBACH Properly practiced creativity must result in greater sales more economically achieved. Properly prac...
WILLIAM BERNBACH Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness ...
WILLIAM BERNBACH In communications, familiarity breeds apathy.
WILLIAM BERNBACH An idea can turn to dust or magic, depending on the talent that rubs against it.
WILLIAM BERNBACH All of us who professionally use the mass media are the shapers of society. We can vulgerize that so...
WILLIAM BERNBACH Advertising isn't a science. It's persuasion. And persuasion is an art.
WILLIAM BERNBACH Just because your ad looks good is no insurance that it will get looked at. How many people do you k...
WILLIAM BERNBACH Nobody counts the number of ads you run; they just remember the impression you make.
WILLIAM BERNBACH Today's smartest advertising style is tomorrow's corn.
WILLIAM BERNBACH In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the e...
WILLIAM BERNBACH Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be s...
WILLIAM BERNBACH Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your adverti...
WILLIAM BERNBACH I warn you against believing that advertising is a science.
WILLIAM BERNBACH A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.
WILLIAM BERNBACH You can say the right thing about a product and nobody will listen. You've got to say it in such a w...
WILLIAM BERNBACH Our job is to bring the dead facts to life.
WILLIAM BERNBACH Word of mouth is the best medium of all.
WILLIAM BERNBACH Advertising doesn't create a product advantage. It can only convey it.
WILLIAM BERNBACH No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you ...
WILLIAM BERNBACH In advertising not to be different is virtually suicidal.
WILLIAM BERNBACH Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
WILLIAM BERNBACH Nothing is so powerful as an insight into human nature . . . what compulsions drive a man, what inst...
WILLIAM BERNBACH The most powerful element in advertising is the truth.
WILLIAM BERNBACH Because an appeal makes logical sense is no guarantee that it will work.
WILLIAM BERNBACH There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at anothe...
WILLIAM BERNBACH With our industry being watched so carefully by governmental agencies, with the FTC ready to pounce ...
WILLIAM BERNBACH In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic...
WILLIAM BERNBACH We don't ask research to do what it was never meant to do, and that is to get an idea.
WILLIAM BERNBACH Today's smartest advertising style is tomorrow's corn.
WILLIAM BERNBACH It is insight into human nature that is the key to the communicator's skill. For whereas the wri...
WILLIAM BERNBACH No matter how skillful you are, you can't invent a product advantage that doesn't exist. And...
WILLIAM BERNBACH Untold love is like falling stars , always fall but never reach
WILLIAM The more you stab , the more i step
WILLIAM Time moves in one direction, memory in another.
WILLIAM GIBSON We'll sort of get over the marriage first and then maybe look at the kids. But obviously we want...
PRINCE WILLIAM One challenge to the arts in America is the need to make the arts, especially the classic masterpiec...
WILLIAM SAFIRE You never know what is enough unless you know what is more than enough.
WILLIAM BLAKE Why should we think upon things that are lovely? Because thinking determines life. It is a common ha...
WILLIAM JAMES Sex is a natural function. You can't make it happen, but you can teach people to let it happen.
WILLIAM MASTERS The empty vessel makes the loudest sound.
WILLIAM SHAKESPEARE To be, or not to be, that is the question.
WILLIAM SHAKESPEARE We need Hawaii just as much and a good deal more than we did California. It is Manifest Destiny.
WILLIAM MCKINLEY I don't remember being taught to read, and by the time I was seven years old, I had read a very ...
WILLIAM MORRIS I can't enter into politico-social subjects with any interest, for on the whole, I see that thin...
WILLIAM MORRIS It is right and necessary that all should have work to do which shall be worth doing and be of itsel...
WILLIAM MORRIS Happy as we are, times may alter; we may be bitten with some impulse towards change, and many things...
WILLIAM MORRIS I am going, if I can, to be an architect, and I am too old already, and there is no time to lose.
WILLIAM MORRIS We are living in a epoch where there is combat between commercialism, or the system of reckless wast...
WILLIAM MORRIS To do nothing but grumble and not to act - that is throwing away one's life.
WILLIAM MORRIS Apart from the desire to produce beautiful things, the leading passion of my life has been and is ha...
WILLIAM MORRIS It took me years to understand that words are often as important as experience, because words make e...
WILLIAM MORRIS If you cannot learn to love real art, at least learn to hate sham art and reject it.
WILLIAM MORRIS I want a real revolution, a real change in society: society, a great organic mass of well-regulated ...
WILLIAM MORRIS The reward of labour is life. Is that not enough?
WILLIAM MORRIS A man at work, making something which he feels will exist because he is working at it and wills it, ...
WILLIAM MORRIS The past is not dead, it is living in us, and will be alive in the future which we are now helping t...
WILLIAM MORRIS Not on one strand are all life's jewels strung.
WILLIAM MORRIS No man is good enough to be another's master.
WILLIAM MORRIS I do not want art for a few any more than education for a few, or freedom for a few.
WILLIAM MORRIS Give me love and work - these two only.
WILLIAM MORRIS 'Tis best to weigh the enemy more mighty than he seems.
WILLIAM SHAKESPEARE Lord, Lord, how subject we old men are to this vice of lying!
WILLIAM SHAKESPEARE Life every man holds dear; but the dear man holds honor far more precious dear than life.
WILLIAM SHAKESPEARE Things done well and with a care, exempt themselves from fear.
WILLIAM SHAKESPEARE How sharper than a serpent's tooth it is to have a thankless child!
WILLIAM SHAKESPEARE There is no darkness but ignorance.
WILLIAM SHAKESPEARE To do a great right do a little wrong.
WILLIAM SHAKESPEARE Listen to many, speak to a few.
WILLIAM SHAKESPEARE This above all; to thine own self be true.
WILLIAM SHAKESPEARE Love looks not with the eyes, but with the mind, And therefore is winged Cupid painted blind.
WILLIAM SHAKESPEARE Suspicion always haunts the guilty mind.
WILLIAM SHAKESPEARE It is not because angels are holier than men or devils that makes them angels, but because they do n...
WILLIAM BLAKE We know what we are, but know not what we may be.
WILLIAM SHAKESPEARE With mirth and laughter let old wrinkles come.
WILLIAM SHAKESPEARE Time and the hour run through the roughest day.
WILLIAM SHAKESPEARE Desire of having is the sin of covetousness.
WILLIAM SHAKESPEARE There's no art to find the mind's construction in the face.
WILLIAM SHAKESPEARE I say there is no darkness but ignorance.
WILLIAM SHAKESPEARE Though she be but little, she is fierce.
WILLIAM SHAKESPEARE What's done can't be undone.
WILLIAM SHAKESPEARE All love is lost but upon God alone.
WILLIAM DUNBAR The hours of folly are measured by the clock; but of wisdom, no clock can measure.
WILLIAM BLAKE I get a fine warm feeling when I'm doing well, but that pleasure is pretty much negated by the p...
WILLIAM STYRON Religion fails if it cannot speak to men as they are.
WILLIAM BARCLAY God himself took this human flesh upon him.
WILLIAM BARCLAY But the best definition of it is to say that heaven is that state where we will always be with Jesus...
WILLIAM BARCLAY If a man fights his way through his doubts to the conviction that Jesus Christ is Lord, he has attai...
WILLIAM BARCLAY The awful importance of this life is that it determines eternity.
WILLIAM BARCLAY The tragedy of life and of the world is not that men do not know God; the tragedy is that, knowing H...
WILLIAM BARCLAY Love always involves responsibility, and love always involves sacrifice. And we do not really love C...
WILLIAM BARCLAY For the Christian, heaven is where Jesus is. We do not need to speculate on what heaven will be like...
WILLIAM BARCLAY When we love anyone with our whole hearts, life begins when we are with that person; it is only in t...
WILLIAM BARCLAY In the time we have it is surely our duty to do all the good we can to all the people we can in all ...
WILLIAM BARCLAY A man may well be condemned, not for doing something, but for doing nothing.
WILLIAM BARCLAY We will often find compensation if we think more of what life has given us and less about what life ...
WILLIAM BARCLAY When we believe that God is Father, we also believe that such a father's hand will never cause h...
WILLIAM BARCLAY They say miracles are past.
WILLIAM SHAKESPEARE Wisely, and slow. They stumble that run fast.
WILLIAM SHAKESPEARE Our peace shall stand as firm as rocky mountains.
WILLIAM SHAKESPEARE I'm William Wallace, and the rest of you will be spared. Go back to England and tell them... Sco...
WILLIAM WALLACE It's impossible to move, to live, to operate at any level without leaving traces, bits, seemingl...
WILLIAM GIBSON What is the student but a lover courting a fickle mistress who ever eludes his grasp?
WILLIAM OSLER Sense shines with a double luster when it is set in humility. An able yet humble man is a jewel wort...
WILLIAM PENN The execution of any thing considerable implies in the first place previous persevering meditation.
WILLIAM GODWIN And oftentimes excusing of a fault doth make the fault the worse by the excuse.
WILLIAM SHAKESPEARE Believe that life is worth living and your belief will help create the fact.
WILLIAM JAMES Man produces evil as a bee produces honey.
WILLIAM GOLDING No man knows the value of innocence and integrity but he who has lost them.
WILLIAM GODWIN Variety's the very spice of life, That gives it all its flavor.
WILLIAM COWPER I like not fair terms and a villain's mind.
WILLIAM SHAKESPEARE Love is a smoke made with the fume of sighs.
WILLIAM SHAKESPEARE Reputation is an idle and most false imposition; oft got without merit, and lost without deserving.
WILLIAM SHAKESPEARE When words are scarce they are seldom spent in vain.
WILLIAM SHAKESPEARE There can be no passion, and by consequence no love, where there is not imagination.
WILLIAM GODWIN Begin to be now what you will be hereafter.
WILLIAM JAMES Tenderness is the name for a lover's most exquisite sensation; protection is implied in his most...
WILLIAM GODWIN If you prick us do we not bleed? If you tickle us do we not laugh? If you poison us do we not die? A...
WILLIAM SHAKESPEARE We shall not be happy unless we live like good animals, unless we enjoy the exercise of the ordinary...
WILLIAM MORRIS The jealous are troublesome to others, but a torment to themselves.
WILLIAM PENN In marriage do thou be wise: prefer the person before money, virtue before beauty, the mind before t...
WILLIAM PENN To thine own self be true, and it must follow, as the night the day, thou canst not then be false to...
WILLIAM SHAKESPEARE Justice is the insurance which we have on our lives and property. Obedience is the premium which we ...
WILLIAM PENN Without censorship, things can get terribly confused in the public mind.
WILLIAM WESTMORELAND Virtue is bold, and goodness never fearful.
WILLIAM SHAKESPEARE Uneasy lies the head that wears a crown.
WILLIAM SHAKESPEARE Give me my robe, put on my crown; I have Immortal longings in me.
WILLIAM SHAKESPEARE My crown is called content, a crown that seldom kings enjoy.
WILLIAM SHAKESPEARE No, I'm no enemy to learning; it hurts not me.
WILLIAM CONGREVE To find a young fellow that is neither a wit in his own eye, nor a fool in the eye of the world, is ...
WILLIAM CONGREVE 'Tis well enough for a servant to be bred at an University. But the education is a little too pe...
WILLIAM CONGREVE If there's delight in love, 'Tis when I see that heart, which others bleed for, bleed for me...
WILLIAM CONGREVE They are at the end of the gallery; retired to their tea and scandal, according to their ancient cus...
WILLIAM CONGREVE You are a woman: you must never speak what you think; your words must contradict your thoughts, but ...
WILLIAM CONGREVE Come, come, leave business to idlers, and wisdom to fools: they have need of 'em: wit be my facu...
WILLIAM CONGREVE She likes herself, yet others hates, For that which in herself she prizes; And while she laughs at t...
WILLIAM CONGREVE Wit must be foiled by wit: cut a diamond with a diamond.
WILLIAM CONGREVE I confess freely to you, I could never look long upon a monkey, without very mortifying reflections.
WILLIAM CONGREVE Courtship is to marriage, as a very witty prologue to a very dull play.
WILLIAM CONGREVE Fear comes from uncertainty. When we are absolutely certain, whether of our worth or worthlessness, ...
WILLIAM CONGREVE There is in true beauty, as in courage, something which narrow souls cannot dare to admire.
WILLIAM CONGREVE Never go to bed angry, stay up and fight.
WILLIAM CONGREVE He who closes his ears to the views of others shows little confidence in the integrity of his own vi...
WILLIAM CONGREVE If this be not love, it is madness, and then it is pardonable.
WILLIAM CONGREVE Say what you will, 'tis better to be left than never to have been loved.
WILLIAM CONGREVE A multitude of causes unknown to former times are now acting with a combined force to blunt the disc...
WILLIAM WORDSWORTH The world is too much with us; late and soon, getting and spending, we lay waste our powers: Little ...
WILLIAM WORDSWORTH Pictures deface walls more often than they decorate them.
WILLIAM WORDSWORTH Wisdom is oftentimes nearer when we stoop than when we soar.
WILLIAM WORDSWORTH That best portion of a man's life, his little, nameless, unremembered acts of kindness and love.
WILLIAM WORDSWORTH I listened, motionless and still; And, as I mounted up the hill, The music in my heart I bore, Long ...
WILLIAM WORDSWORTH Faith is a passionate intuition.
WILLIAM WORDSWORTH How does the Meadow flower its bloom unfold? Because the lovely little flower is free down to its ro...
WILLIAM WORDSWORTH To begin, begin.
WILLIAM WORDSWORTH To me the meanest flower that blows can give thoughts that do often lie too deep for tears.
WILLIAM WORDSWORTH Life is divided into three terms - that which was, which is, and which will be. Let us learn from th...
WILLIAM WORDSWORTH There are good waves not that far from Manhattan - on Long Island, in north Jersey. It's true th...
WILLIAM FINNEGAN Knowledge about life is one thing; effective occupation of a place in life, with its dynamic current...
WILLIAM JAMES As soon go kindle fire with snow, as seek to quench the fire of love with words.
WILLIAM SHAKESPEARE Now is the winter of our discontent.
WILLIAM SHAKESPEARE What are gold and jewels and precious utensils? Mere dross and dirt. The human face and the human he...
WILLIAM GODWIN Art can never exist without naked beauty displayed.
WILLIAM BLAKE The world we see that seems so insane is the result of a belief system that is not working. To perce...
WILLIAM JAMES I like stirring things up. I'm on the side of the kids more than I am on the adults. And occasio...
WILLIAM JOYCE Some rise by sin, and some by virtue fall.
WILLIAM SHAKESPEARE My yesterdays walk with me. They keep step, they are gray faces that peer over my shoulder.
WILLIAM GOLDING The art of life is to know how to enjoy a little and to endure very much.
WILLIAM HAZLITT The course of true love never did run smooth.
WILLIAM SHAKESPEARE Every seaman is not only a navigator, but a merchant and also a soldier.
WILLIAM PETTY Acceptance of what has happened is the first step to overcoming the consequences of any misfortune.
WILLIAM JAMES By Thursday morning, we'd gotten over the worst of it.
WILLIAM SCRANTON The devil can cite Scripture for his purpose.
WILLIAM SHAKESPEARE I think it's very important that you make your own decision about what you are. Therefore you...
PRINCE WILLIAM What Bitcoin started is metamorphosing into something bigger: a 'crypto-tech'-driven economy...
WILLIAM MOUGAYAR Since most scientists are just a bit religious, and most religious are seldom wholly unscientific, w...
WILLIAM GOLDING Religion is the most important of all things: the great point of discrimination that divides the man...
WILLIAM GODWIN Meeting all walks of life, it broadened your horizons, let's say that.
WILLIAM O'NEILL President Johnson did not want the Vietnam War to broaden. He wanted the North Vietnamese to leave t...
WILLIAM WESTMORELAND These violent delights have violent ends
And in their triump die, like fire and powder
Whi...
WILLIAM SHAKESPEARE The trouble with Hollywood is that too many of the top people responsible for pictures are too comfo...
WILLIAM WYLER Some hypocrites and seeming mortified men, that held down their heads, were like the little images t...
WILLIAM LAUD The ship was named the Bounty: I was appointed to command her on the 16th of August 1787.
WILLIAM BLIGH I am not bound to please thee with my answer.
WILLIAM SHAKESPEARE From this day to the ending of the world,
But we in it shall be remembered-
We few, we hap...
WILLIAM SHAKESPEARE All the world's a stage,
And all the men and women merely players;
They have their exits a...
WILLIAM SHAKESPEARE ... in an even wilder part of the river's jungle of cane and gum and pin oak, there is an Indian mou...
WILLIAM FAULKNER When I was fifteen, a companion and I, on a dare, went into the mound one day just at sunset. We saw...
WILLIAM FAULKNER India has always had a strange way with her conquerors. In defeat, she beckons them in, then slowly ...
WILLIAM DALRYMPLE The horse's neck is between the two reins of the bridle, which both meet in the rider's hand...
WILLIAM CAVENDISH Put a bridle on thy tongue; set a guard before thy lips, lest the words of thine own mouth destroy t...
WILLIAM DRUMMOND Mistresses are like books; if you pore upon them too much, they doze you and make you unfit for comp...
WILLIAM WYCHERLEY Clutter is the disease of American writing. We are a society strangling in unnecessary words, circul...
WILLIAM ZINSSER Four basic premises of writing: clarity, brevity, simplicity, and humanity.
WILLIAM ZINSSER Whereof whats past is prologue, what to comeIn yours and my discharge.
WILLIAM SHAKESPEARE