FastSaying
Our results show that many savvy online consumers prefer comparison shopping sites that are doing a great job by concentrating on a particular product category instead of sites that cover many categories, but may not do a great job on any one.
Steve Loyola
Comparison
Concentrating
Consumers
Job
Online
Prefer
Results
Savvy
Shopping
Sites
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One is more and more consumers are getting information and entertainment online and the other is more and more advertising dollars are going online.
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