It's not terminal, but it's life threatening, and it's a chronic illness. They're trying to keep her pain under control. They're having a hard time.

This was just an illness he couldn't control.

...you can pretend that bad things will never happen. But life's a lot easier if you realize and admit that sometimes they do.

Right now, the city, we're calm, we're under control, we're ready to go,

They target the 'good enough' consumer. Cost is harder to control when you're bigger. The challenge comes when you hit 200 to 300 stores--that's when you lose control.

Anyone who works in these kinds of fields knows it's better to be trying than doing nothing.