It is an independent accolade from customers for the brand. It gives the brand prestige and sets it apart from competitors.

With a strong personal brand, you become the only option in the eyes of your ideal customer.

It's a nice individual accolade if he can get it.

We all have a love for something, its what we love that ultimately sets us apart...

If MCI can take its brand, which is still substantial, and gain more customers, it would be more attractive to a larger telecom,

If MCI can take its brand, which is still substantial, and gain more customers, it would be more attractive to a larger telecom.