In the past, (product placements) were negotiated in a somewhat informal way. What Maven Strategies has done is to really codify the relationship and create a structure for how much people get paid. That's one of the holy grails for product placement: to really work out what it is worth.

Lucian James

Related Quotes

In the past, (product placements) were negotiated in a somewhat informal way. What Maven has done is to really codify the relationship and create a structure for how much people get paid. That's one of the holy grails for product placement: to really work out what it is worth.

— Lucian James

In the past, [product placements] were negotiated in a somewhat informal way; what Maven Strategies has done is to really codify the relationship and create a structure for how much people get paid. That's one of the holy grails for product placement: to really work out what it is worth.

— Lucian James

In the past, product placements were negotiated in a somewhat informal way. What Maven Strategies has done is to really codify the relationship and create a structure for how much people get paid. That's one of the holy grails for product placement - to really work out what it is worth.

— Lucian James

In the past, advertising campaigns have been planned long in advance. But now advertising has become increasingly responsive to pop culture, so the campaigns can rest on something that's surprisingly recent.

— Lucian James

AdvertisingPast

Hip-hop is very commercial and is very open to commercial messages.

— Lucian James

CommercialHipHop