FastSaying

In the past, advertising campaigns have been planned long in advance. But now advertising has become increasingly responsive to pop culture, so the campaigns can rest on something that's surprisingly recent.


Lucian James

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None of us thought back in the 1980s that this effort to reposition pork would become the one of the...
DANITA RODIBAUGH As the mainstream media has become increasingly dependent on advertising revenues for support, it ha...
ROBERT MCCHESNEY Recent reports suggest that funds may have been spent more on ground wars than on television adverti...
DEBORAH GOLDBERG As advertisers become more savvy about the in-theatre marketing environment and new digital projecti...
ROBERT MARTIN Advertising in the past has been predicated on a mass market and a captive audience.
HOWARD RHEINGOLD The campaigns can bluff a good game and say a state is in play when that state really isn't in play....
JOEL RIVLIN Like a midwife, I make my living bringing new babies into the world, except that mine are new advert...
DAVID OGILVY Marketers increasingly looking for the efficiencies of online campaigns that are integrated with the...
DAVID SCHATSKY When governments rely increasingly on sophisticated public relations agencies, public debate disappe...
BRIAN ENO Most advertising ROI models only represent a scorecard of the past. We have developed a methodology ...
JOE PILOTTA We're giving talented people the opportunity to work closely with the real innovators in the in-game...
JUSTIN TOWNSEND The truth is that our way of celebrating the Christmas season does spring from myriad cultures and s...
RICHARD ROEPER I know that campaigns can seem small, and even silly. Trivial things become big distractions. Seriou...
BARACK OBAMA We inside Diesel are the first consumers of our advertising. We make ad campaigns for our own amusem...
RENZO ROSSO If you want meaning for your brand or company, dare to embrace conflict
ANTONIO NUñEZ LOPEZ The FDA did nothing to assure that the proper trials were conducted, but at the same time allowed ma...
ERIC TOPOL I don't know that's it's maybe as well known now as it was in past years, but it really has passed i...
DAVID JENKINS I do think there is something to be said for those who have significant experience at state level an...
ROY ROMER I do think there is something to be said for those who have significant experience at state level an...
ROY ROMER In the past, advertising has for the most part been about three things -- to inform, to persuade, an...
JOSEPH JAFFE My jobs on campaigns were pretty low on the totem pole - I was an advance man.
BEAU WILLIMON Well I think money has been going into political campaigns for a very long time.
CARLY FIORINA The Goodness Co. has been a strong partner for Allstate. The creative advertising design and guidanc...
ANDY BAKER No one believed that things that have been done on the national level could be done on the local lev...
KAHLIL BYRD In the heat of our campaigns, we have all become accustomed to a little anger and exaggeration. Yet,...
EDMUND S. MUSKIE I think in upcoming campaigns - local campaigns, even national campaigns - the Web is going to be us...
BRUCE ELDER Sentiment on search has been neutral to negative this quarter. This is a data point that supports th...
MARK MAHANEY All channels in the entire TV network are in an intense competitive environment and we have to ensur...
CAROLINE WONG After pop art, graffiti is probably the biggest art movement in recent history to have such an impac...
JEFFREY DEITCH I'm a firm believer in the power of negative advertising. And they've been in the enviable position ...
KATY ATKINSON We?re seeing that some dealers are getting their best customer responses and better sales through th...
JEFF SACKS To have the time to reminisce is one of the futures gifts. Don't think to much, don't live to fast, ...
CALVIN WILSON We are the masters of our own destinies we shape and mould our lives into to the circumstances surro...
GARY F EVANS... The campaigns have done of a lot of the intensive grass-roots work and electronic media radio and TV...
CHRISTIAN ANDERSON The campaigns have done of a lot of the intensive grass-roots work and electronic media — radio an...
CHRISTIAN ANDERSON As the FTC noted in its recent review of 2002 advertising, illegal underage drinking continued to de...
JEFF BECKER The visual vocabulary and aesthetics of the cartoon have influenced graphic artists and advertising ...
WILL HIPPS In my world - advertising - the Super Bowl is judgment day. If politicians have Election Day and Hol...
JERRY DELLA FEMINA Perhaps the 2005 filibuster wars depleted interest group war chests in advance of the recent nominat...
BERT BRANDENBURG We've long had our individual campaigns to unite workers who drive school buses, who work in hospita...
EDGAR ROMNEY There's been a lot of energy in this race and the candidates have run fairly aggressive campaigns.
JOHN WILLIAMS The perils of credit and debt, especially perilous in the computer age, have long been acknowledged ...
TOM SHALES The financial targets we originally set for retail in 2003 have become increasingly challenging. Com...
ANDERS MOBERG I long for the day when advertising will become a business for a grown man.
HOWARD GOSSAGE I long for the day when advertising will become a business for a grown man.
HOWARD LUCK GOSSAGE In September, our largest month in the quarter, advertising has been challenging and visibility rema...
JANET ROBINSON We have been encouraged by the results of a couple successful campaigns that we've featured to help ...
CHRIS ANSTEY The point is that television does not reveal who the best man is. In fact, television makes impossib...
NEIL POSTMAN Your past, is your past, it has come and gone so stop worrying about it
SOTONYE ANGA All the things that are in the past are in the past.
PABLO SANDOVAL There's no sustenance in the past.
VIOLETTE LEDUC It hasn't sunk in. For every one of us that has been there for three or four campaigns, this is how ...
MARK SCHWARZER I had a best friend once 20 years down the line a friendship that you just do not get now, i regarde...
GARY F EVANS... been subjected to one of the most brutal campaigns of ethnic cleansing that Africa has ever seen.
JOHN PRENDERGAST That's been one of the most successful campaigns we've had in the history of lottery.
COURTNEY HILL I mean, I've been stupid in the past, and I've learned from that.
AIDAN QUINN To get over the past, you first have to accept that the past is over. No matter how many times you r...
MANDY HALE Campaigns bring out the warriors in everybody.
NICOLLE WALLACE The evidence base is showing you need to raise taxes, you need to pass laws and enforce laws on expo...
CHARLES WARREN In the arts, the critic is the only independent source of information. The rest is advertising.
PAULINE KAEL All the people who run agencies, all the important people in agencies have taken communication cours...
GEORGE LOIS We know campaigns that combine extensive advertising with stepped up law enforcement get positive re...
CARLOS LOPEZ The campaigns have done of a lot of the intensive grass-roots work and electronic media ââ...
CHRISTIAN ANDERSON Cell phone-based marketing could be the silver bullet we've been looking for in advertising for a lo...
LAURA MARRIOTT Newspapers are not free and they never have been. They can appear to be so, but someone, somewhere i...
HEATHER BROOKE Apparently, Dr. Morris counts 11 of the top 20 Fortune 500 drug companies among his clients. In addi...
SANDRA LUCAS Every advance in civilization has been denounced as unnatural while it was recent
BERTRAND RUSSELL Every advance in civilization has been denounced as unnatural while it was recent.
BERTRAND RUSSELL Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad soci...
LEO BURNETT Advertising is the most fun you can have with your clothes on.
JERRY DELLA FEMINA Advertising is the most fun you can have with your clothes on.
BILL COSBY I have donated money to campaigns. And I have been known to take to the street in protest. But I am ...
NATALIE MASSENET The idea is to believe me... but as far as I see the world... to believe is a sin... to trust me one...
DEYTH BANGER An emotionally locked person refuses to let go of their sad memories and live in the now.
KILROY J. OLDSTER We have one of the most aggressive marketing campaigns for technology in the country.
JANE MUIR Most marketers will stick with Sinclair long-term as long as it serves their advertising purpose, .....
JOHN RASH I had been keeping an off eye on the advertising field, thinking I might become an idea man and a co...
CARL SANDBURG We don't have the big bucks, so we have to focus on grassroots and targeted advertising.
BRETT BADER She has now in writing approved of our advertising policy which clearly stands against drugs abuse.
LIV ASARNOJ Once a culture becomes entirely advertising friendly, it seizes to be a culture at all.
MARK CRISPIN MILLER Advertising in games is becoming big business, driving new advances in video game technology enablin...
CHRISTOPHER V. SHERMAN People of all ages, including children, have been exposed to clever and eye-catching advertising mat...
FRANK DOBSON We will have to spend money on advertising to let people know we have expanded. We have never spent ...
BRENDA FRITZ I have always wished the present to resemble memory: because the present can be flat at times, and b...
LYDIA MILLET Mass demand has been created almost entirely through the development of advertising.
CALVIN COOLIDGE The Internet offers an interesting combination of advertising and community by participating in the ...
WALTER JON WILLIAMS In advertising, you have to do a lot of rewriting. But I didn't mind with my book because it's more ...
GENE HUNT Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it c...
DAVID OGILVY Luxury retailers spend a lot of money advertising in the off-line world, in print, because they are ...
HEATHER DOUGHERTY Advertising is much less powerful than advertisers and critics of advertising claim, and advertising...
MICHAEL SCHUDSON Our main focus in the advertising department is to develop advertising that brings results to the bu...
KATHY MCLEROY We are generally pleased that we were able to report a solid quarter in a tough advertising environm...
GARY PRUITT News is what somebody somewhere wants to suppress; all the rest is advertising.
LORD NORTHCLIFFE We fall back into the past, we jump ahead into the future, and in this we lose our entire lives.
THICH NHAT HANH What I have learned over hundreds of campaigns is if you have lost voters who have supported you in ...
BOB BECKEL In campaigns, the goal is to be a stable leader, clear on your record, accomplishments and base,
CATHY ALLEN The industry has been looking forward to this arrival for a year now. With the kind of money that is...
GREG JARBOE It's obvious that advertising pays, otherwise people wouldn't advertise -- so now we're getting on t...
DAVID BYRNE The tours are campaigns.
ZAKK WYLDE Advertising for travel and resorts virtually vanished with the war and those will trickle back, but ...
EDWARD ATORINO

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JAMES PATTERSON As full lines of battle could not be handled through the thick wood, I ordered the advance of the si...
JAMES LONGSTREET When Americans think of college these days, the first word that often comes to mind is 'debt....
JAMES SUROWIECKI Is it not the glory of the people of America, that, whilst they have paid a decent regard to the opi...
JAMES MADISON The safety and happiness of society are the objects at which all political institutions aim, and to ...
JAMES MADISON The genius of Republican liberty, seems to demand on one side, not only that all power should be der...
JAMES MADISON The free system of government we have established is so congenial with reason, with common sense, an...
JAMES MADISON Equal laws protecting equal rights the best guarantee of loyalty & love of country.
JAMES MADISON And as it the federal district is to be appropriated to this use with the consent of the State cedin...
JAMES MADISON What spectacle can be more edifying or more seasonable, than that of Liberty & Learning, each le...
JAMES MADISON