In the past, advertising has for the most part been about three things -- to inform, to persuade, and to remind,

In the past, advertising campaigns have been planned long in advance. But now advertising has become increasingly responsive to pop culture, so the campaigns can rest on something that's surprisingly recent.

I am saddened by the modern system of advertising. Whatever evidence it offers of enterprise, ingenuity, impudence, and resource in certain individuals, it proves to my mind the wide prevalence of that form of mental degradation which is called gullibility. [An anarchist]

The new FCC rules would impose a dramatic new squeeze on the amount of advertising time available during children's programming. They would also place premature, speculative and unreasonable barriers on the interaction between TV and the Internet. These rules will harm advertisers, broadcasters, Web sites and ultimately children's programming.

Most advertising ROI models only represent a scorecard of the past. We have developed a methodology and software that can be a planning tool, a communications tool, an intervention tool, and a predictive tool to help marketers' better effect the ROI of their campaigns.

It should be a stern wake-up call to agencies. If you're not going to take risks and be creative, consumers are going to do it for you.