If you're in the business of selling advertising in the UK, traditional media has been pretty tough over the last 18 months. There haven't been many media categories that have seen much growth other than the Internet.

Online advertising will serve as a catalyst for change in the traditional ad business. Media integration and the inevitable erosion of traditional markets will be more important than the effects of online ad dollar growth.

As the wall between advertising and content erodes, the aptitude required to understand the functions and design of media content becomes more complex.

Companies certainly back out [of advertising] when they feel their message won't resonate with customers or the media.

Don’t spend your time or money on being boring.

For your business to stand out and succeed, you have to put a primary focus on the social media space, go in big (halfway will not do), and do it better than most, right from the start.