For your business to stand out and succeed, you have to put a primary focus on the social media space, go in big (halfway will not do), and do it better than most, right from the start.

Social media is your opportunity to reach a massive number of people with transparency, honesty, and integrity.

Social media takes time and careful, strategic thought. It doesn’t happen by accident.

Brands that will survive and thrive from now on are those with C-level executives that understand the incredible opportunity new media offers them and commit to excellence in managing their social media presence.

Don’t spend your time or money on being boring.

Social media allows us to behave in ways that we are hardwired for in the first place - as humans. We can get frank recommendations from other humans instead of from faceless companies.