I think what both companies are doing is very healthy. It's all about noise and creating excitement around brands.

I can't remember a week ever starting and ending with that type of excitement before. It was a great week.

The question is can Tyson make the pork and beef work together with the poultry. Other companies have had less success having all three businesses.

For the Ben & Jerry's franchise, what they have now is new access to every corner of the world and that is really the thrust of the deal.

Summer is when audiences expect us to deliver excitement. Some movies just didn't fulfill that promise.

It's super-competitive out there. There's a lot of tickets to move, and this is a way to create excitement for the tour. It's capitalism. It's America. It's 2005.