El último trago de una cerveza contiene el porqué bebemos los que bebemos.

The process is like making grain alcohol or brewing beer, but on a much bigger scale. The technologies are out there to do this, but we need to convince the public this is real and not just a science project.

We have agreed to empower the Beer Institute to develop a communications strategy to promote beer as the leading alcohol beverage in the U.S., but exactly what that looks like has not been decided. It's up to our individual brands to give people a reason to come back to beer.

But you have to put it in perspective. Beer is coming off it's all-time highs while hard alcohol sales are coming off their all-time lows. [Nevertheless], you're concerned about the future, about not letting this trend become a runaway train.

I mulled over what he had told me as I savored the Scotch. Not bad, really — like a beer that’s been in a brawl.

Pretty women make us BUY beer. Ugly women make us DRINK beer.