We have agreed to empower the Beer Institute to develop a communications strategy to promote beer as the leading alcohol beverage in the U.S., but exactly what that looks like has not been decided. It's up to our individual brands to give people a reason to come back to beer.

We're also stoking the fire under Blue Moon, which is in the important craft- beer segment.

Andy brings to this position 20 years of extraordinary experience in marketing, sales and strategy and a strong track record of driving profitable growth for some of the nation's most-recognized brands. His ability to launch and invigorate consumer brands makes him a valuable addition to the Coors leadership team.

Coors is honored to receive this recognition from HRC Foundation. We will continue to strengthen our company by supporting our diverse and talented employees, as well as the communities with whom we do business.

The process is like making grain alcohol or brewing beer, but on a much bigger scale. The technologies are out there to do this, but we need to convince the public this is real and not just a science project.

(Alcohol) is the single leading contributor to automobile fatalities.