(Alcohol) is the single leading contributor to automobile fatalities.

The majority of the persons arrested driving drunk have an alcohol problem.

We have agreed to empower the Beer Institute to develop a communications strategy to promote beer as the leading alcohol beverage in the U.S., but exactly what that looks like has not been decided. It's up to our individual brands to give people a reason to come back to beer.

It's an expensive toy, so I don't expect it to be under every kid's bed. But I am sure people will find ways to commercialize it, and find ways to experiment with it. Could it spread? Sure. But there is no evidence of that yet.

The inhalation of other drugs is often the speediest way to get drugs in the body, so I wouldn't be surprised if it doesn't speed the flow of alcohol's effect on the brain. I don't think that's a good idea.

This is a new and cute and easy thing to do, but I'm not critical of them for doing something about it. There are important and effective opportunities for legislative action to reduce teen drinking that will be much more important than this.