Big-time directors and the studios that bankroll them prefer to dwell in the comfortable, familiar center, where mammon is God and the only divine word comes from focus groups.

The growing influence of focus groups means we are all in danger of being excessively cowed by their feedback.

The big gamble in 'Focus' - it's a Will Smith movie that dares to be small.

Women in my focus groups, they say a bald man is trustworthy. He has nothing to hide.

Half the stuff I have done which has been successful would never have been made if it had been shown to focus groups.

In life, you know, they do this in focus groups; if you were in such and such circumstance, what would you do? Well, you never know what you're going do unless you're faced with it.