Women in my focus groups, they say a bald man is trustworthy. He has nothing to hide.

Most women say 'Please speak to me from the waist up: my brain, my eyes.'

The growing influence of focus groups means we are all in danger of being excessively cowed by their feedback.

Half the stuff I have done which has been successful would never have been made if it had been shown to focus groups.

In life, you know, they do this in focus groups; if you were in such and such circumstance, what would you do? Well, you never know what you're going do unless you're faced with it.

I don't have any focus groups on talent and programming. If I need five people in a mall to be paid $40 to tell me how to do my job, I shouldn't do my job.