Advertising in the past has been predicated on a mass market and a captive audience.

I mean, I've been stupid in the past, and I've learned from that.

All the things that are in the past are in the past.

There's no sustenance in the past.

In the past, advertising has for the most part been about three things -- to inform, to persuade, and to remind,

In the past, advertising campaigns have been planned long in advance. But now advertising has become increasingly responsive to pop culture, so the campaigns can rest on something that's surprisingly recent.