Advertisers are not thinking radically enough - they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain haven't been activated before. These new experiences bring new capabilities to the brain.
Jaron Lanier
Related If you want to teach people a new way of thinking, don't bother trying to teach them. Instead, give ... R. BUCKMINSTER FULLER Exciting discoveries in neuroscience are allowing us to fit educational methods to new understanding... JOHN KATZMAN In many professions, what used to matter most were abilities associated with the left side of the br... DAN PINK Neuroscience has proven that similar areas of the brain are activated both in the person who suffers... MATTHIEU RICARD I've been thinking about the record since I reached the fifty plateau. But you think about it an... MARK MCGWIRE I like to open for a band as it brings on sort of a challenge and it makes things more interesting. ... KELLY JONES The emotional brain responds to an event more quickly than the thinking brain. DANIEL GOLEMAN I'm tough, I'm pushy, I'm really loud. I used to spend a lot of time thinking about it. ... CHRISTINE QUINN I was thinking of how sometimes, trying to say the right thing to people, it's like some kind of bra... M.T ANDERSON You can just see it. (Quarterback) Mike Lomas and the rest of the guys on offense have a great grasp... DAVE WOOD I am never not thinking about stories. 'The Bone Season' is 90% of my brain - 10% is interac... SAMANTHA SHANNON Can you look at these fabric swatches? I'm thinking about buying new drapes. HOLLY ROBINSON-PEETE For me, photography is not just about exposing film, it's about exposing the viewer to something... IO TILLETT WRIGHT I found myself fascinated by neuroscience, attended a monthly lecture on brain science at the New Yo... SIRI HUSTVEDT They are little things. It's using our brain and trying to make the right play instead of trying to ... WES MILLER May I never neither turn left nor turn right in my journey of life, but may I go straight to Christ ... ERNEST AGYEMANG YEBOAH The dangers of not thinking clearly are much greater now than ever before. It's not that there... CARL SAGAN When it comes down to it, I'm thinking about football all the time. When I'm on the golf cou... AL MICHAELS Eat for lunch, but let something for dinner. ERBLIN VUKAJ I studied neuroscience at the cellular level, so I was looking at learning and memory in the visual ... ZE FRANK Although he's no longer with us, Steve Jobs is still inspirational to me, as he managed to find ... IMRAN AMED What's important now are the characteristics of the brain's right hemisphere: artistry, empa... DANIEL H. PINK No brain at all, some of them [people], only grey fluff that's blown into their heads by mistake, an... A.A. MILNE My left brain has gradually 'eaten' the right-brain capabilities away. WALTER O'BRIEN The unfortunate thing is that, sometimes, we slip, but, fortunately, consciously or unconsciously, w... ERNEST AGYEMANG YEBOAH Sneakers are a new era. Anyone can feel new with a new pair of shoes. They make you feel contemporar... GIUSEPPE ZANOTTI Sometimes life doesn't goes as you planed or dreamed & instead of sitting alone, wondering & thinkin... JACK JOSEPH CHAHWAN My philosophy is really based on humility. I don't think we know enough to fix either diagnostic... THOMAS R. INSEL Your brain is capable of juggling lots of facts and possibilities at the same time when you let it w... AP DIJKSTERHUIS How should I know?" said Alice, surprised at her own courage. "It's no business of mine." The Q... LEWIS CARROLL Try not thinking of peeling an orange. Try not imagining the juice running down your fingers, the so... DOUGLAS COUPLAND Activists are ignitors. They ignite new possibilities, new opportunities and new ways of thinking. DIAN HUFF KISER She appeals to the German brain, if not the German heart. She doesn't inspire strong emotions. But s... GERD LANGGUTH That's an amazing feeling, to walk onstage, and you're not thinking about anything, you'... ERIC MCCORMACK I come from the place of thinking, 'Whatever works for people' - and if you haven't been... RACHAEL HARRIS It's the way the human brain works: when enough events occur in a pattern, we stop thinking and ... N. K. JEMISIN I'm enormously interested to see where neuroscience can take us in understanding these complexit... FRANCIS COLLINS Experts tell us that 90% of all brain development occurs by the age of five. If we don't begin t... BOB EHRLICH Black and white thinking forces a choice between pretending we know everything and believing we know... TERENCE T. GORSKI A man's brain has a more difficult time shifting from thinking to feeling than a women's bra... BARBARA DE ANGELIS We become, neurologically, what we think."(33) NICHOLAS CARR Empathy is the new measurement of everything. It doesn't matter what religion you have, what God you... C. JOYBELL C. If human brain is like the world, then positive thinking must be the size of mountain, and negative ... NIKITA TAK I pretty much approach every season never thinking about what I accomplished the year before. JERRY RICE I'm thinking about learning a few new things - like taking classical guitar lessons - and I'... MICK MARS By immersing ourselves with our consciousness in a supersensible world, we now learn a new kind of t... RUDOLF STEINER You can't change who you are, but you can change what you have in your head, you can refresh wha... ERNESTO BERTARELLI It's nice to have things to look forward to. STEPHEN CHBOSKY Our goal with every new profession will be to introduce new strategic mechanics, new ways to play th... JEFF STRAIN I believe a lot of players that start to think about money - 'Oh my goodness; I'm up for a n... LADAINIAN TOMLINSON I mean I think that when you've got a big brain, when you find yourself planted in a world with ... RICHARD DAWKINS Innovation and disruption are the hallmarks of the technology world, and hardly a moment passes when... STEVEN SINOFSKY The important thing in science is not so much to obtain new facts as to discover new ways of thinkin... WILLIAM BRAGG, SR. The important thing in science is not so much to obtain new facts as to discover new ways of thinki... SIR WILLIAM BRAGG The important thing in science is not so much to obtain new facts as to discover new ways of thinkin... SIR WILLIAM BRAGG The important thing in science is not so much to obtain new facts as to discover new ways of thinkin... WILLIAM BRAGG SR. We did not see any increased activation of the parts of the brain normally engaged during reasoning.... DREW WESTEN Thinking is a picturing of all our experiences before birth or before conception. You cannot come to... RUDOLF STEINER Often you hear stories about never working with children. I disagree because children still have tha... NICOLAS CAGE Instead of blaming everyone and everything else for your problems, pray for God to help you take an ... JOYCE MEYER Fairytales are healthy for the children. As they grow up, the magical thinking wears off, but the fa... ABHIJIT NASKAR Genetics is crude, but neuroscience goes directly to work on the brain, and the mind follows. LEON KASS There are entry points to the human brain/mind that when stimulated cause us to develop new neural c... TERENCE T. GORSKI To my mathematical brain, the numbers alone make thinking about aliens perfectly rational. The real ... STEPHEN HAWKING ... we have created a man with not one brain but two. ... This new brain is intended to control the ... MICHAEL CRICHTON I started thinking about the dangers of drinking on new year's eve. After that, I decided to stop t... ANONYMOUS We are pleased to be part of these efforts that have resulted in the commercialization of HSDPA tech... DR. SANJAY K. JHA I haven't been in the Louvre for twenty years. It doesn't interest me because I have these d... MARCEL DUCHAMP The most important thing in science is not so much to obtain new facts as to discover new ways of th... SIR WILLIAM BRAGG In a day and age where it seems like women want to be with unstable, psychotic, manipulative freaks;... C. JOYBELL C. When I look at acting careers that I really admire, I see that it's been a precise decision-maki... TAYLOR SWIFT [The Church] has lived through its early travails and has now come to accept an easier way of life. ... A.W. TOZER Everyone's been so quick to say that I'm really thick or I haven't got a brain. People w... DAVID BECKHAM I'm a storyteller; that's what exploration really is all about. Going to places where others... JAMES CAMERON A man's brain has a more difficult time shifting from thinking to feeling than a women's brain does. BARBARA DE ANGELIS I haven't found it to be particularly enjoyable... ninety percent of the time when I go on dates... ZOSIA MAMET All of imagination - everything that we think, we feel, we sense - comes through the human brain. An... JAY S. WALKER I strive to create new opportunities in terms of partnerships and new works being presented and thin... DAMIAN WOETZEL The girls are getting strong enough to see the feedback from the new technology. They're finding the... DOTTIE PEPPER He's thinking more with his heart than with his brain. DAVID SMITH Crystal-clear thinking is one of the things we look for - not a fancy slide pitch, but crystal-clear... DOUGLAS LEONE We seem to use different parts of our brain which are heightened by our surroundings and senses. The... RACHEL-ERIKA HENDERSON It has a hopeful message in that we're progressing in our understanding of what parts of the brain a... HILARY BLUMBERG It's known that older adults are more easily distracted. We think we've found a mechanism in the bra... DR CHERYL GRADY It's known that older adults are more easily distracted. We think we've found a mechanism in the bra... DR. CHERYL GRADY Thinking that morality is all about commandments is a relatively new way of thinking, since the Refo... TIMOTHY RADCLIFFE At Uniqlo, we're thinking ahead. We're thinking about how to create new, innovative products... TADASHI YANAI Music therapy was so important in the early stages of my recovery because it can help retrain differ... GABRIELLE GIFFORDS Instead of thinking about what you're missing, try thinking about what you have that everyone else i... BENJAMIN SPOCK The technology being launched today is initially targeted at corporate users. Future home usages cou... CHAD TAGGARD And they discovered something very interesting: when it comes to walking, most of the ant's thin... KEVIN KELLY Neuroscience is by far the most exciting branch of science because the brain is the most fascinating... STANLEY B. PRUSINER I don't want people thinking they know me instead of the character. Steve McQueen has loads of s... KIT HARINGTON In school, I studied psychology, linguistics, neuroscience. I understand that there is a real lack o... ALOE BLACC Modern society is large and complex, with institutions wielding great power over the lives of many. ... DAVID MCRANEY It can't be that difficult to build a great thermostat. So I decided to figure out: What would t... TONY FADELL We have the brain power and the technology. We should fight for those parts that we can do better th... ECONOMIST KAHAN The fear, though, is unassailable. The dark balls of dread pinball through my brain. This is what an... LAUREN MILLER Neuroscience is a baby science, a mere century old, and our scientific understanding of the brain is... MATT HAIG We think scientific literacy flows out of how many science facts can you recite rather than how was ... NEIL DEGRASSE TYSON
More Jaron Lanier
I'd much rather see a world where, when you make some quirky comment on a blog or news story or ... JARON LANIER Emphasizing the crowd means de-emphasizing individual humans in the design of society, and when you ... JARON LANIER If we allow our self-congratulatory adoration of technology to distract us from our own contact with... JARON LANIER It is impossible to work in information technology without also engaging in social engineering. JARON LANIER The wisdom of crowds works when the crowd is choosing the price of an ox, when there's a single ... JARON LANIER I've always felt that the human-centered approach to computer science leads to more interesting,... JARON LANIER Human beings either function as individuals or as members of a pack. There's a switch inside us,... JARON LANIER If we enter into the kind of world that Google likes, the world that Google wants, it's a world ... JARON LANIER If there's any object in human experience that's a precedent for what a computer should be l... JARON LANIER I think complexity is mostly sort of crummy stuff that is there because it's too expensive to ch... JARON LANIER A digital sound sample in angry rap doesn't correspond to the graffiti but the wall. JARON LANIER Technologists provide tools that can improve people's lives. But I want to be clear that I don... JARON LANIER Services like Google and Facebook only exist because of the social acceptance of a mass amount of di... JARON LANIER I think complexity is mostly sort of crummy stuff that is there because it's too expensive to change... JARON LANIER An intelligent person feels guilty for downloading music without paying the musician, but they use t... JARON LANIER Anonymous blog comments, vapid video pranks and lightweight mash-ups may seem trivial and harmless, ... JARON LANIER America's Facebook generation shows a submission to standardization that I haven't seen befo... JARON LANIER At the same time Big Brother is watching you, you can watch Big Brother more effectively, ... [Big B... JARON LANIER The mass culture of childhood right now is astonishingly technical. Little kids know their Unix path... JARON LANIER Governments oppress people, but so do mobs. You need to avoid both to make progress. JARON LANIER Mobs and dictators were made for each other, and when mobs appear, dictators will soon flourish. JARON LANIER Style used to be an interaction between the human soul and tools that were limiting. In the digital ... JARON LANIER An imaginary circle of empathy is drawn by each person. It circumscribes the person at some distance... JARON LANIER Create a website that expresses something about who you are that won't fit into the template ava... JARON LANIER When you have a global mush, people lose their identity, they become pseudonyms, they have no invest... JARON LANIER Turing presented his new offering in the form of a thought experiment, based on a popular Victorian ... JARON LANIER The attribution of intelligence to machines, crowds of fragments, or other nerd deities obscures mor... JARON LANIER But the Turing test cuts both ways. You can't tell if a machine has gotten smarter or if you've just... JARON LANIER We're losing track of the vastness of the potential for computer science. We really have to revi... JARON LANIER A remarkable thing about the Silicon Valley culture is that its status structure is so based on tech... JARON LANIER The intentions of the cybernetic totalist tribe are good. They are simply following a path that was ... JARON LANIER If you're old enough to have a job and to have a life, you use Facebook exactly as advertised, y... JARON LANIER People degrade themselves in order to make machines seem smart all the time. JARON LANIER La tecnología etérea y digital que reemplazó a la imprenta ha alcanzado la mayoria de edad en un ... JARON LANIER La experiencia es el único proceso que puede desalienar la información. JARON LANIER Los bits se presentan como si estuvieran vivos, mientras que los humanos son fragmentos pasajeros. T... JARON LANIER A fashionable idea in technical circles is that quantity not only turns into quality at some extreme... JARON LANIER A file on a hard disk does indeed contain information of the kind that objectively exists. The fact ... JARON LANIER At the end of the road of the pursuit of technological sophistication appears to lie a playhouse in ... JARON LANIER The most effective young Facebook users, however — the ones who will probably be winners if Facebo... JARON LANIER Zombies are familiar characters in philosophical thought experiments. They are like people in every ... JARON LANIER Information wants to be free.' So goes the saying. Stewart Brand, the founder of the Whole Earth Cat... JARON LANIER Some of the fantasy objects arising from cybernetic totalism (like the noosphere, which is a suppose... JARON LANIER This digital revolutionary still believes in most of the lovely deep ideals that energized our work ... JARON LANIER What these critics forget is that printing presses in themselves provide no guarantee of an enlighte... JARON LANIER we have repeatedly demonstrated our species's bottomless ability to lower our standards to make info... JARON LANIER Pop culture has entered into a nostalgic malaise. Online culture is dominated by trivial mashups of ... JARON LANIER There are at least two ways to believe in the idea of quality. You can believe there's something ine... JARON LANIER I fear that we are beginning to design ourselves to suit digital models of us, and I worry about a l... JARON LANIER Spirituality is committing suicide. Consciousness is attempting to will itself out of existence. JARON LANIER Our willingness to suffer for the sake of the perception of freedom is remarkable. JARON LANIER The approach to digital culture I abhor would indeed turn all the world's books into one book, just ... JARON LANIER Individual web pages as they first appeared in the early 1990s had the flavour of person-hood. MySpa... JARON LANIER A real friendship ought to introduce each person to unexpected weirdness in the other. JARON LANIER Something like missionary reductionism has happened to the internet with the rise of web 2.0. The st... JARON LANIER The most important thing about a technology is how it changes people. JARON LANIER Every time we give a musician the advice to give away the music and sell the T-shirt, we're sayi... JARON LANIER Linux is a superbly polished copy of an antique - shinier than the original, perhaps, but still defi... JARON LANIER The only hope for social networking sites from a business point of view is for a magic formula to ap... JARON LANIER If you want to know what’s really going on in a society or ideology, follow the money. If money is... JARON LANIER I'm astonished at how readily a great many people I know, young people, have accepted a reduced ... JARON LANIER When I work with experimental gadgets, like new variations on virtual reality, in a lab environment,... JARON LANIER Funding a civilization through advertising is like trying to get nutrition by connecting a tube from... JARON LANIER Virtues are acquired through endeavor, which rests wholly upon yourself. SIDNEY LANIER Into the woods, my Master went,
Clean forspent, forspent,
Into the woods my Master came,
... SIDNEY LANIER If a man made himself an expert in any particular branch of human activity, there would result the s... SIDNEY LANIER Out of the hills of Habersham,
Down the valleys of Hall,
I hurry amain to reach the plain;
... SIDNEY LANIER I have frequently noticed in myself a tendency to a diffuse style; a disposition to push my metaphor... SIDNEY LANIER Issuing these fines sends a loud message to the TV gurus that broadcast indecency is not being toler... LANIER SWANN There is no mismanagement of funds. I think if you ride to the site and tour it, you will see that e... CLEST LANIER Gradually I find that my whole soul is merging itself into this business of writing, and especially ... SIDNEY LANIER Many students felt violated by what happened. But the students responded positively as a band unit i... SIDNEY LANIER We worked hard on that, ... We had two weeks to prepare for this. SIDNEY LANIER This is one issue we are quite shocked that we have to fight so hard to get final passage. By filing... LANIER SWANN You've got to punish them. You can choose to speak as loud as you want. If you speak loudly enough, ... MARK LANIER The lawyers have to try to give the jurors on their side the ammunition to sway the other jurors dur... MARK LANIER As long as they're extending the contract, I think that's a signal there will be no slowdown, ... Pe... ROBIN LANIER Obviously I think this is a necessary first step because the contract negotiation unfortunately brok... ROBIN LANIER This has got the attention of every CEO in America, ... How much time can the president give mediati... ROBIN LANIER You could order these guys back to work, but the question is what kind of productivity you're going ... ROBIN LANIER This has got the attention of every CEO in America, ... How long can the president give mediation wh... ROBIN LANIER The fashion apparel will shift to air because their selling season is only six weeks, and then it go... ROBIN LANIER Taft-Hartley is not a terribly effective tool. It's pretty much a lead pipe cinch that if there is a... ROBIN LANIER All of the back channel information I'm getting is that they're actually making some progress. ROBIN LANIER Mass retailers don't know much about order fulfillment on a one-time basis, ... Nothing turns a cons... ROBIN LANIER What a jury is going to get is A, Merck fudged on the details. B, the fudge was in their favor. C, i... MARK LANIER But it's not about the money. It's getting the opportunity to play in a very competitive league and ... HAL LANIER ...there are no sweeter words in the English language (or any other) than husband and wife. LANIER IVESTER Music is love in search of a word. SIDNEY LANIER If you want to be found stand where the seeker seeks. SIDNEY LANIER We didn't really do anything special. We just tried to show them something different from last year,... SIDNEY LANIER The cost of unrest could be enormously detrimental to the budding economic recovery. ROBIN LANIER Part of what makes Dave successful is that he's one of the most pessimistic guys that you're going t... ROB LANIER I would like to start crying right now. CLEST LANIER It's about time, MARK LANIER Consumers should take note that complaints will no longer fall on deaf ears. LANIER SWANN We are delighted to have our top starting pitcher back from last year. He is one of the top pitchers... HAL LANIER Kyle has a very good arm and will be a solid pitcher for us this season. Joe is a hard working playe... HAL LANIER John is an excellent third baseman and the fact that he can play many positions makes him a valuable... HAL LANIER It is great to have the top hitter in the league coming back. He will be a major part of our offense... HAL LANIER The kind of season Kyle had in 2003 indicates what he is capable of on the field. He should fit in n... HAL LANIER Jorge did a great job of reading it. He took off as soon as Sullivan released the ball. That's what ... HAL LANIER P.J. gave us everything we really needed. He pitched a good ball game. HAL LANIER It's tough when you don't have the people in place right now. I'm not saying the other guys can't pi... HAL LANIER It will at least preclude lawyers like me from saying they've resolved to never settle any, MARK LANIER [The jury awarded plaintiff Carol Ernst $243 million, though Texas law prevents her from collecting ... MARK LANIER Merck's behavior, in my mind, was tantamount to negligent homicide. They were going to kill people a... MARK LANIER We've seen a decade of deception by Merck. MARK LANIER We have a right to know. They ought to tell us the good, the bad and the ugly. MARK LANIER This is right. Justice is done, amen. MARK LANIER Internet gambling is an illegal and destructive activity. People have bought into the lie that becau... LANIER SWANN We're definitely hoping that the president will make mention of the success of adult stem-cell resea... LANIER SWANN One Thanksgiving, we ate at his house, ... We watched old film, and I got to see his retired jersey ... WILLIE LANIER Jonathon stretched his arms, like he was reading himself for exercise. He leaned back and asked, "Wh... JARON LEE KNUTH Deep within the web of pavement and steel, a young boy and girl scurried past an old man, his outdat... JARON LEE KNUTH Oh, Jacques, we're used to each other, we're a pair of captive hawks caught in the same cage, and so... TENNESSEE (THOMAS LANIER) WILLIAMS I can't stand a naked light bulb, any more than I can a rude remark or a vulgar action. TENNESSEE (THOMAS LANIER) WILLIAMS We're all of us guinea pigs in the laboratory of God. Humanity is just a work in progress. TENNESSEE (THOMAS LANIER) WILLIAMS A high station in life is earned by the gallantry with which appalling experiences are survived with... TENNESSEE (THOMAS LANIER) WILLIAMS You've got many refinements. I don't think you need to worry about your failure at long division. I ... TENNESSEE (THOMAS LANIER) WILLIAMS Luxury is the wolf at the door and its fangs are the vanities and conceits germinated by success. Wh... TENNESSEE (THOMAS LANIER) WILLIAMS Success and failure are equally disastrous. TENNESSEE (THOMAS LANIER) WILLIAMS For time is the longest distance between two places. TENNESSEE (THOMAS LANIER) WILLIAMS There is a time for departure even when there's no certain place to go. TENNESSEE (THOMAS LANIER) WILLIAMS You can be young without money but you can't be old without it. TENNESSEE (THOMAS LANIER) WILLIAMS All your Western theologies, the whole mythology of them, are based on the concept of God as a senil... TENNESSEE (THOMAS LANIER) WILLIAMS Mendacity is a system that we live in. Liquor is one way out an death's the other. TENNESSEE (THOMAS LANIER) WILLIAMS Life is all memory, except for the one present moment that goes by you so quickly you hardly catch i... TENNESSEE (THOMAS LANIER) WILLIAMS In memory everything seems to happen to music. TENNESSEE (THOMAS LANIER) WILLIAMS Time rushes toward us with its hospital tray of infinitely varied narcotics, even while it is prepar... TENNESSEE (THOMAS LANIER) WILLIAMS A vacuum is a hell of a lot better than some of the stuff that nature replaces it with. TENNESSEE (THOMAS LANIER) WILLIAMS The only thing worse than a liar is a liar that's also a hypocrite! TENNESSEE (THOMAS LANIER) WILLIAMS We are all sentenced to solitary confinement inside our own skins, for life. TENNESSEE (THOMAS LANIER) WILLIAMS When so many are lonely as seem to be lonely, it would be inexcusably selfish to be lonely alone. TENNESSEE (THOMAS LANIER) WILLIAMS I have always been pushed by the negative. The apparent failure of a play sends me back to my typewr... TENNESSEE (THOMAS LANIER) WILLIAMS It is almost as if you were frantically constructing another world while the world that you live in ... TENNESSEE (THOMAS LANIER) WILLIAMS We have to distrust each other. It is our only defense against betrayal. TENNESSEE (THOMAS LANIER) WILLIAMS I have always depended on the kindness of strangers. TENNESSEE (THOMAS LANIER) WILLIAMS Oh you weak, beautiful people who give up with such grace. What you need is someone to take hold of ... TENNESSEE (THOMAS LANIER) WILLIAMS All cruel people describe themselves as paragons of frankness. TENNESSEE (THOMAS LANIER) WILLIAMS The most dangerous word in any human tongue is the word for brother. It's inflammatory. TENNESSEE (THOMAS LANIER) WILLIAMS You said, They're harmless dreamers and they're loved by the people. -- What, I asked you, is harmle... TENNESSEE (THOMAS LANIER) WILLIAMS Everyone says he's sincere, but everyone isn't sincere. If everyone was sincere who says he's sincer... TENNESSEE (THOMAS LANIER) WILLIAMS We're all of us sentenced to solitary confinement inside our own skins, for life! TENNESSEE (THOMAS LANIER) WILLIAMS We all live in a house on fire, no fire department to call; no way out, just the upstairs window to ... TENNESSEE (THOMAS LANIER) WILLIAMS Don't look forward to the day you stop suffering, because when it comes you'll know you're dead. TENNESSEE (THOMAS LANIER) WILLIAMS