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Your mission statement, vision statement, core values, and service standards provide a clear focus for all while keeping your team humble and hungry. It creates that family environment in which your employees enjoy coming to work and dealing with the challenges they face each day.

Amber Hurdle

Amber Hurdle

brandingbusinessbusiness-advicecompany-culturecustomer-serviceemployeesleadershipmission-statementvaluesvision

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You can’t be “it” for everyone. In fact, if you try to please everyone, you will please no one, especially yourself.
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If your culture is how you do business internally, your brand is what people believe about you externally.
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While a mission statement speaks to why a company exists, a vision statement communicates what you want to accomplish
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Service standards create the standard of expectation that you and all team members follow when interacting with customers.
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Values are the measuring stick for how
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