You learn right away what you do well, and what you don't.

You fought the good fight. You were in it right up to the beginning.

It's integrated marketing. We have a market that is very specific, and we do everything we can to support that market.

A lot of people are just getting into the fitness thing. And this is where it starts, events like Muddy Buddy.

We wanted to be part of the fitness community, not just a magazine that covers it. I think we've been able to do that.

We went to Nike, which knew us from the other magazine, and Nike agreed to buy the back cover of our first issue. That was a great show of support and other advertisers followed.