A lot of people are just getting into the fitness thing. And this is where it starts, events like Muddy Buddy.

We wanted to be part of the fitness community, not just a magazine that covers it. I think we've been able to do that.

He's already missed two major events because of the suspension and now he's back. He's off suspension and now he is eligible.

It's integrated marketing. We have a market that is very specific, and we do everything we can to support that market.

You learn right away what you do well, and what you don't.

We went to Nike, which knew us from the other magazine, and Nike agreed to buy the back cover of our first issue. That was a great show of support and other advertisers followed.