You certainly don't want to market the president as if he or she were a box of breakfast cereal.

I pore over every word on the cereal box at breakfast, often more than once. You can ask me anything about shredded wheat.

If you have market power like Nike, you can set terms that are much tougher because athletes value the endorsement of Nike - it means as much to them as it does to the company.

The president can't succeed without Congress, and Congress can't succeed without the president. The image of one depends on the image of another. It is not a zero-sum game.

It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times.

The breakfast of champions is not cereal, it's the opposition