The president can't succeed without Congress, and Congress can't succeed without the president. The image of one depends on the image of another. It is not a zero-sum game.

You certainly don't want to market the president as if he or she were a box of breakfast cereal.

The game of basketball is one thing, but the image of the game is another thing.

How can I teach my boys the value and beauty of language and thus communication when the President himself reads westerns exclusively and cannot put together a simple English sentence? (John Steinbeck, in a private letter written during the Eisenhower administration)

In flush times, a rising tide of consumption can compensate for less than optimal branding, positioning, pricing or segmentation.

If there is cultural imperialism, it is definitely American.