You can't just give someone a creativity injection. You have to create an environment for curiosity and a way to encourage people and get the best out of them.

I believe this passionately: that we don't grow into creativity, we grow out of it. Or rather, we get educated out if it.

Creativity is as important as literacy and numeracy, and I actually think people understand that creativity is important - they just don't understand what it is.

If you're not prepared to be wrong, you'll never come up with anything original.

Human resources are like natural resources; they're often buried deep. You have to go looking for them; they're not just lying around on the surface.

I define creativity as the process of having original ideas that have value.