With 64 games overall, and 100,000 spectators for each and every game, we will reach millions on a scale of incredible magnitude.

Companies who have acquired these rights of course deserve to be protected against this so-called 'ambush marketing' by free-riders.

It applies to all competitions throughout the world at any level. All matches of all types are covered.

The new rules take effect essentially as soon as we can notify the associations by way of a letter. It's not going to take a long time. It applies to all competitions throughout the world at any level. All matches of all types are covered.

Why a new award? There's a special group of new players who have yet to fully develop at the club level but shine at the World Cup. They deserve a special homage because they have made their mark in history already. FIFA has the responsibility to help develop talent.

FIFA strictly separates sports from politics.