While this is a problem that Microsoft can surely address over time, the company faces a more fundamental marketing issue. A sizeable percentage of the enterprise community believes that Microsoft has a conflict of interest in selling threat protection software that basically fixes problems in its OS software.

The breadth of threat protection functions enterprises expect to be in Vista was surprising, even going beyond areas that Microsoft has been widely touting.

In a small company, marketing measurement is even more important. You are not generating 30,000 leads a month, you are generating a few thousand; and each lead is very valuable.

We are looking for a more lasting relationship with our sponsors. We are involved in negotiations with a marketing company for outsourcing sponsorship to assist us.

Gap is regaining market share, and its marketing initiatives continue to benefit the company. The company last fall reduced its product assortment by 30 percent at its namesake store and at its Old Navy and Banana Republic divisions. So it's moving away from the overly fashion-forward mix and narrowing its product lines.

The company has been very dynamic and proactive in their target marketing of customers and they're really being led. Their growth is led by accounts and what really is separating the credit card companies apart from one another these days is their ability to find those customers.