We are looking for a more lasting relationship with our sponsors. We are involved in negotiations with a marketing company for outsourcing sponsorship to assist us.

In a small company, marketing measurement is even more important. You are not generating 30,000 leads a month, you are generating a few thousand; and each lead is very valuable.

Gap is regaining market share, and its marketing initiatives continue to benefit the company. The company last fall reduced its product assortment by 30 percent at its namesake store and at its Old Navy and Banana Republic divisions. So it's moving away from the overly fashion-forward mix and narrowing its product lines.

The company has been very dynamic and proactive in their target marketing of customers and they're really being led. Their growth is led by accounts and what really is separating the credit card companies apart from one another these days is their ability to find those customers.

this is such a innovative product that, when we are successful with the marketing program, this could propel the company to new heights in sales and profitability.

The marketing piece is the hardest part of this job. Matching the technology with a company that can make something is so hard because they keep all their stuff so secret.