When you reach for the stars, you may not quite get them, but you won't.

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

Too many ads that try not to go over the reader's head end up beneath his notice.

Reach for the stars.

We sit in the mud... and reach for the stars.

It isn't a disgrace not to reach the stars, but it is a disgrace to have no stars to reach for.