Too many ads that try not to go over the reader's head end up beneath his notice.

When you reach for the stars, you may not quite get them, but you won't.

"It is My own peace I give unto you." Not, notice, the world's peace.

Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.

When you reach for the stars, you may not quite get one, but you won't come up with a handful of mud either.

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.