When network and content are in the same hands, there is a vertical integration with a market-dominating position.

The other side of the coin is that many investors are getting in. I personally have around 11 million shares and I'm keeping them -- in good as in bad times.

Naturally, we could also arrive at sensible cooperation with the new rights holders. I would like as little as possible to change for Premiere subscribers.

It is clear that Premiere as a television group is harmed. We are not fighting with the same weaponry.

It just doesn't make sense that the matches are shown in free TV directly after a live broadcast in pay TV. This way of thinking is anachronistic and limits the clubs from getting more income.

Ahead of the 1974 World Cup, many households swapped their black-and-white TV sets for a color TV. We are expecting a similar drive through next year's World Cup.