When I started selling air conditioners early on, customers were willing to pay an extra 200 yuan to buy from Suning. Why? Service was good.

Best Buy went and hired a lot of Shanghai staff, but went and westernised them. They only work eight hours a day!

Best Buy is just too Western! They do not stock enough Chinese brands, and Chinese people do not want to buy foreign brands.

Many of them have started selling their cattle crop to buy hay. If they're selling them to buy hay, they're not able to pay their other expenses.

Suning Appliance has no problem of financial risk. Do you think I'm risky? I'm definitely not risky.

Suning from a management concept and technology point of view isn't simply an appliance company.