When consumers purchase a Toyota, they are not simply purchasing a car, truck or van. They are placing their trust in our company.

I myself, as well as Toyota, am not perfect. I, more than anyone, wish for our customers' cars to be safe.

I am at the top of Toyota and drive cars myself. I was also born with this name.

Everyone says Toyota is the best company in the world, but the customer doesn't care about the world. They care if we are the best in town, or not. That's what I want to be.

For much of Toyota's history, we have ensured the quality and reliability of our vehicles by placing a device called an andon cord on every production line - and empowering any team member to halt production if there's an assembly problem. Only when the problem is resolved does the line begin to move again.

After I joined Toyota, there was a period when I drove more than 200 cars in one year - different types, other companies' cars. I want to be able to tell what distinguishes one car from the next.