Everyone says Toyota is the best company in the world, but the customer doesn't care about the world. They care if we are the best in town, or not. That's what I want to be.

When consumers purchase a Toyota, they are not simply purchasing a car, truck or van. They are placing their trust in our company.

It is in Toyota's DNA that mistakes made once will not be repeated.

I am at the top of Toyota and drive cars myself. I was also born with this name.

After I joined Toyota, there was a period when I drove more than 200 cars in one year - different types, other companies' cars. I want to be able to tell what distinguishes one car from the next.

The hundreds of thousands of men and women at Toyota operations worldwide - including the 172,000 team members and dealers in North America - are among the best in the auto industry.