What that lead us to do is grow our news department.

On that day, our channel stopped and became an all-access news channel.

For the first time our channel was covering a war for the people who were fighting it.

People can sell you a lifestyle, a representation of who you want to be. People feel they are engaged simply by purchasing.

We're not unlike your average bag of potato chips, 20 percent to 30 percent air. What you're paying for is the packaging.

They have told us to expect the surcharge to be in the same range from now on.