For the first time our channel was covering a war for the people who were fighting it.

People can sell you a lifestyle, a representation of who you want to be. People feel they are engaged simply by purchasing.

What that lead us to do is grow our news department.

On that day, our channel stopped and became an all-access news channel.

We're not unlike your average bag of potato chips, 20 percent to 30 percent air. What you're paying for is the packaging.

While our focus remains on fighting the war on terrorism, taking care of people is a top priority -- they can't effectively perform the mission if their heads and hearts are focused on the safety and welfare of their loved ones.