What is life to Spirit, is death to the ego.

Knowing the Truth is not based on knowledge, but on being "it".

Some people would rather be right than free.

When you are aligned with the truth of who you truly are, then you experience bliss.

The less you know, the more you will be known
The less you want, the more you will have
The less you are, the more you will be

The ego is the culmination of our preferences and dislikes. Our ego represents the firm edges of how we perceive ourselves. An ego death involves a merciless destruction of the autobiographical memory system that sustains a person’s collective of bodily and mental images. In order to provoke an ego death, one might choose to pare down their sense of self to a bare skeleton divested of all flesh and blood. It might even be useful to visualize a person’s own burial and then imagine a rebirth. A person who undergoes an ego death might experience a transformation in their life that duplicates a reincarnation.