What is design? It's where you stand with a foot in two worlds - the world of technology and the world of people and human purposes - and you try to bring the two together.

What is design? It's where you stand with a foot in two worlds - the world of technology and the world of people and human purposes - and you try to bring the two together.

If information wants to be free, then that's true everywhere, not just in information technology.

The new Big Bertha Irons are masterpieces in their category. Their superior technology and forgiving product design deliver the absolute best irons for players looking for game improvement.

It is simply a showcase for new products, technology, design, and building techniques.

It's certainly more than a technological activity, although we instrument designers certainly use electronic technology as a design tool. But I wouldn't call it an artistic activity. We're toolmakers. Making tools is a craft, maybe even a high craft. I'd say that we are craftsmen rather than artists.