The new Big Bertha Irons are masterpieces in their category. Their superior technology and forgiving product design deliver the absolute best irons for players looking for game improvement.

We are very proud of our technology leadership in the industry. Our new X-Tour Wedges are an example of how technology combines with human elements -- like the unique touch and great eye of a craftsman like Roger Cleveland and the input of a special golfer like Phil Mickelson -- to create a great product. It's what makes these wedges special and why we think they will become short-game classics.

It is simply a showcase for new products, technology, design, and building techniques.

It's certainly more than a technological activity, although we instrument designers certainly use electronic technology as a design tool. But I wouldn't call it an artistic activity. We're toolmakers. Making tools is a craft, maybe even a high craft. I'd say that we are craftsmen rather than artists.

Going undersea requires a much more robust design. Pressure does horrendous things to technology.

We are proud to expand our support of junior golf by extending our relationship with the Junior World Championships. Our sponsorship of this prestigious event, along with our ongoing support of high school and college programs around the country, further demonstrates our commitment to the players who are the future of this great game.