We've come up with a lot of ideas, but we seem to be struggling on which are the most important.

This process will not minimize any ideas. Every individual and the way they see their community is important.

My job is to listen to ideas, maybe cook up a few of my own, and make decisions based on what's good for the shareholders and for the company.

We're in Madison. And Madison has some unique qualities to it and some unique concepts, ideas and openness about it. That's the way this contest is probably going to be run going forward.

We sit around and b.s. a lot, some great ideas, some bad.

Alicia is a very energetic workaholic. She's always thinking. We're always feeding ideas off each other, which generates huge cell-phone bills, by the way.