We've begun a dialogue with our customers about our services, and chose two characters everyone can relate to in helping to tell our story. We wanted to connect with people in a way that was interesting and humorous.

There are a lot of resources out there for larger businesses, but small business owners have relatively few ways to network and learn from each other. We see Impact as helping to fill this need.

Impact is one more example of the value the Postal Service places on this important customer. As we continue to serve small business owners, we are looking for new ways to provide the information they need and providing resources to help this entrepreneurial community prosper.

I always find stuff in my characters to relate to.

Our customers should take joy in our products and services.

She is an unbelievable humanitarian that people can relate to. That's what she's doing coming here, she's helping kids get an education.